Pfizer

Wyeth-Pfizer Merger Site Integration

CHALLENGE:

When pharmaceutical giant Pfizer acquired Wyeth, the companies' vast web resources and medical information had to be integrated.

PROCESSES:

Resived site maps, taxonomy, wireframes, functional specs, and visual design​.

SOLUTIONS:

We created a careful taxonomy of site content and arranged it into nesting levels of navigation. A strict set off visual and behavioral guidelines was developed to accommodate the vast set of menus and submenus, and both top and side navigation were refined to offer a clear sense of orientation within the site.

A formulary tool was created and refined to integrate Wyeth's drugs into the Pfizer product list, with tool tips and downloads to provide additional detail where necessary and search functionality to enable direct access to specific drug information.